04 March, 2023 |


Jal Jan Abhiyaan: Explained!

As part of Amrit Kaal, Prime Minister Modi on February 16th inaugurated the Jal Jan Abhiyaan at Brahmakumaris, Shantivan, Abu Road, Rajasthan. Eminent Personalities like Nana Patekar (Actor), Gajendra Singh Shekawat (Ministry of Jal Shakti), etc were also present during the virtual event. Check out this blog to understand what Jal Jan Abhiyaan is all about, let's get started :)


In his (PM Modi) address to the gathering, the PM expressed his joy at the opportunity to be a part of the launch of the Brahma Kumaris' Jal Jan Abhiyaan and said that learning from them is always a special experience. "My greatest asset is the blessings I received from the late Rajyogini Dadi Janki ji," the PM said.

The Prime Minister emphasised that the Jal-Jan Abhiyaan is being launched at a time when global water scarcity is viewed as a potential crisis. He stated that the world in the 21st century is beginning to recognise the importance of Earth's limited water resources, and that water security is a major issue for India due to its large population. "In the Amrit Kaal, India is looking towards the water as the future. There will be a tomorrow if there is water", declared the Prime Minister, emphasising that joint efforts must begin immediately. The Prime Minister expressed his satisfaction that the country has turned water conservation into a mass movement and stated that the Brahma Kumaris' Jal-Jan Abhiyaan will give this audience a new boost.

What is Jal Jan Abhiyaan?

The availability of Water Per Capita is determined by the nation's population. When it comes to an overpopulated country like India, the availability of Water Per Capita has gradually been decreasing and will end up in a bad state if we don't focus much on addressing this issue. The average annual water supply per inhabitant was estimated to be 1,816 cubic metres in 2001 and 1,505 cubic metres in 2011. This figure is expected to fall further to 1,486 cubic metres in 2021 and 1,367 cubic metres in 2031.

Jal Jan Abhiyaan is a nationwide campaign that encourages society as a whole to develop water literacy in order to ensure water security and protect ponds, lakes, and rivers. People affiliated with Brahma Kumaris Sansthan and Jal Shakti Ministry ran a public awareness campaign to conserve over 5,000 water bodies across the country for eight months.

The campaign is carried out by Raja yogis sent by the Brahma Kumaris Organisation. Raja yogis are well-versed yoga practitioners. They motivate people to use less water and engage them in the concept of a sustainable world. Participants in the campaign make a water pledge to use and consume water judiciously.

Salient features of the campaign:

-The Jal Jan Abhiyan has been implemented by the Ministry of Jal Shakti and the Brahma Kumaris organization. -The campaign's main goal is to connect people with water conservation issues. -The campaign's goal is to reach 10 million people by organising 10,000 programmes. -Participants pledge to use water responsibly and not waste it during the campaign. -People are also encouraged to plant trees by the participants. -During the campaign, the organization's volunteers organise a general water conservation information campaign. -The campaign will run for eight months. They are concerned with the establishment of new bodies of water as well as the protection of over 5000 major water bodies across the nation. -The Brahma Kumaris organisation sends Raja yogis to carry out the campaign. Raja yogis are knowledgeable yoga practitioners. They motivate people to conserve water and engage them in the concept of a sustainable future.

Organizations involved in Jal Jan Abhiyaan!

-Brahma Kumaris: Brahma Kumaris is a global spiritual movement dedicated to personal transformation and world renewal. Prajapita Brahma founded the organisation in 1936 in Hyderabad, Sindh (then part of undivided India). Brahma Kumaris has spread to over 137 countries across five continents and have a wide influence on all segments of society. It operates as an international non-governmental organisation affiliated with the United Nations Public Relations Department. The organisation is committed to assisting people in transforming themselves through an understanding of their true spiritual identity, which transcends mere physical existence.

It promotes the growth of deep collective peace as well as the individual dignity of each soul. It is popularly known as the Brahma Kumaris because it is led by women. While the organization's founder was known as Prajapita Brahma, the first administrator was Mateshwari Jagdamba, also known as Mamma. This spiritual group immigrated to India in 1950 and settled in the beautiful Aravalli Mountains of Mount Abu, Rajasthan. From there, the seed of spiritual knowledge was planted, and the organisation began to spread its pages across the country. The spiritual knowledge and practice of Raja Yoga spread abroad in 1971, with the first overseas centre opening in London.

-Ministry of Jal Shakti: The Ministry of Jal Shakti is a government ministry in India that was established in May 2019 under PM Modi's leadership. The Ministry of Water Resources, River Development, and Ganga Rejuvenation merged with the Ministry of Drinking Water and Sanitation. The establishment of this ministry reflects India's seriousness about the country's growing water challenges in recent decades. WAPCOS is an Indian multinational government enterprise and consultancy that is wholly owned by the Government of India's Ministry of Jal Shakti. RK Gupta was the former CEO of WAPCOS.

The ministry was established with the goal of cleaning up the Ganga River. International or domestic disputes over interstate water bodies and rivers shared with India and other neighbouring countries are also included. To ensure safe drinking water for the people of the country, a special “Namami Gange” project was launched to clean the Ganges and its tributaries. The Ministry has also launched special social campaigns to raise awareness of water conservation among the country's citizens.


Jal-Jan Abhiyaan is a positive initiative jointly managed by the Jal Shakti Ministry, the Government of India, and the Brahma Kumaris to Promote Water Literacy which in turn leads to conserving biodiversity and humankind. Water conservation can only be accomplished by promoting Water Literacy, which means making the public aware of the importance of water and using it judiciously for a brighter future. This campaign is intended to achieve that goal. We hope you loved checking out this blog. Article by Anjali Singh, Curated by Krishna Teja Reddy and Image Source: Unsplash. Thanks for reading :)

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